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Despite its B2B market position, every person in the U.S. has been influenced in some way by this iconic $64B, food distribution brand. Invited to participate in a fast track brand strategy process, I determined to take a straightforward brand booklet assignment and leverage the time to develop visual brand languages for several of Sysco's private label brands. Along the way I took the initiative to create packaging and a national ad campaign...efforts that combined to help transform a small pilot project into a long term lucrative engagement for my firm.
A few years later, Sysco contracted with me independently to produce a collection of custom Sales Force landing pages and a digital catalog.
This branding and ux design project became more of a web app than a landing page. Not only did it highlight the launch of Sysco’s new plant-based food product line, it allowed Sysco sales representatives to create their own custom product catalogs to download and send to prospects. The live version can be viewed here.
Designed in Sketch and developed for Sale Force, these custom marketing landing pages served as hubs and lead generators for monthly content marketing campaigns.