During my time at Kids II, I was privileged to work with Joe Duffy and his highly acclaimed design team to revitalize several of our brands. Specifically I was assigned to manage the rebrand of Disney's iconic Baby Einstein brand. That included collaborating on initial research, offering creative direction through the process, developing a plan for implementation across our entire product line and marketing landscape and overall making the Duffy team feel like part of our team. Here are some of the results as seen today in national retailers like Walmart, Target and Babies R Us.